In order to adapt to the new trend of changes in the consumption scene and further cultivate and strengthen new growth points of consumption, the National Development and Reform Commission, together with the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Market Supervision, recently jointly issued the Measures on Creating New Consumption Scenes to Cultivate New growth points of Consumption (hereinafter referred to as the "Measures").

The new consumption scenario is the system integration of new forms of consumption, new models and new products, which is of great significance to promote the quality and upgrading of consumption and better meet the people's high-quality life. The "Measures" have defined a series of policy measures on the cultivation of new consumption scenarios such as catering consumption, cultural tourism and sports consumption, shopping consumption, bulk commodity consumption, health care and nursing care consumption and community service consumption.

In terms of cultivating new scenarios for cultural tourism and sports consumption, the "Measures" are clear, deepening the integration and innovation of tourism formats, actively developing ice and snow tourism, Marine tourism, self-driving camping tourism, red tourism, research tourism, and health tourism, promoting "music + tourism", "performance + tourism", "events + tourism" and other formats, and creating a number of influential theme tourism boutique routes. We will improve the quality and efficiency of urban and rural cultural tourism, make inbound tourism more convenient, and expand the space for cultural, entertainment and sports consumption.

In the context of the deep integration of business formats such as travel and sports, sports events have become a new engine to promote consumption growth and stimulate market vitality. Focusing on expanding entertainment and sports consumption space, the "Measures" propose to promote the construction of fitness venues such as sports parks and national fitness centers, create a number of high-quality outdoor sports destinations, and guide and expand sports and leisure consumption. Encourage and guide the development of "village BA", "village super", "village platoon", "village run" and other rural events full of agricultural interest and flavor. Carry out "sports events into scenic spots, neighborhoods, into the business district", "travel with the event", "outdoor sports vitality landscape" action plan to promote consumer brand activities. The Measures also make clear that this part of the work is led by the Ministry of Culture and Tourism and the General Administration of Sports, and the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, and the State Administration of Radio, Film and Television are responsible for the division of responsibilities.

In terms of promoting the diversified and integrated development of shopping consumption, the "measures" mentioned that it is necessary to promote the transformation of existing pedestrian street facilities and the upgrading of business formats, actively develop smart business circles, and create a new consumption space with the integration of business and travel styles. Encourage the use of old factories, urban parks, lawn squares and other open Spaces to create creative markets, camping and leisure areas. We will explore the commercial operation of unused public resources, and encourage the transformation of traditional department stores and large sports stadiums into commercial complexes.

In order to promote the effective implementation of various tasks, the "Measures" require all localities to attach great importance to the relevant work of cultivating new consumption scenarios, effectively strengthen systematic planning, and promote the implementation of policies as soon as possible. The National Development and Reform Commission will work with relevant departments to strengthen overall planning and coordination, give full play to the role of the inter-ministerial joint conference system on improving the system and mechanism for promoting consumption, and coordinate and promote cross-departmental cooperation. Encourage all localities to summarize the good experience and good practices in creating new consumption scenarios and cultivating new growth points of consumption, and give full play to the exemplary and leading role of advanced regions and excellent enterprises. We will support relevant departments and local governments in coordinating policy pilot demonstrations and practical exploration, strengthen comprehensive financial support for bulk consumption and service consumption, and reasonably reduce the land use costs and institutional transaction costs of enterprises in the consumer sector in accordance with laws and regulations. (From June 25, "China Sports News" page 02)